One reason why operant conditioning is so effective is that it involves a reward for behaviour. This is highlighted in Thorndike's Law of Effect which teaches that behaviours bringing about positive outcomes are more
likely to be repeated, while those followed by negative outcomes are less
likely to happen again. Imagine learning to ride a bike. When you balance well and don’t fall, you feel proud and excited, so you try again and improve. This principle quietly shapes our daily lives, from how we build habits to how we treat others. Whether it’s a child learning to say “please” because it brings smiles, or a professional who works harder after praise, the Law of Effect reminds us that encouragement, kindness, and rewarding progress are key to growth and success. It’s good to ask ourselves what we are rewarding. When individuals and societies consistently reward what is noble, compassionate, and true, civilisation advances.