• MINDSIGHT: The OPTIMISED LIFE Blog

    Powerful psychology insights to inspire your day, every day...

    B. F. Skinner’s operant conditioning, articulated powerfully in Science and Human Behavior (1953)...
    Habit strength emerged as a central concept in early motivation psychology when Clark L. Hull ...
    Clark L. Hull’s Drive Reduction Theory (1943) proposed that much of human and animal behaviour is...
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