Psychological research over the past few decades has shown how digital environments shape human motivation: Edward L. Deci and Richard M. Ryan’s Self-Determination Theory (1985; Ryan & Deci, 2000, 2017) demonstrates that autonomy, competence, and relatedness are core drivers of intrinsic motivation, and that poorly designed digital incentives can undermine wellbeing. Sebastian Deterding’s work on gamification (2011 onward) and Jane McGonigal’s studies on game design for positive change (2011, Reality Is Broken) reveal how thoughtfully applied game elements (feedback loops, meaningful goals) can enhance engagement and resilience in learning, health, and work without fostering addiction. Research on persuasive technology by B.J. Fogg (2003) and later extensions (e.g., Fogg, 2020) clarifies how digital cues can alter behaviour, for good or ill. Across these findings, healthy motivation is cultivated when digital systems support choice and community rather than reliance on external rewards or compulsive use, echoing Deci & Ryan’s (2000) longitudinal evidence that autonomy-supportive contexts foster sustained wellbeing. From a Christian perspective, this aligns with the Biblical call to steward our minds and hearts: “Whatever you do, work at it with all your heart, as working for the Lord…” (Colossians 3:23) affirms that motivation rooted in love, purpose, and service reflects God’s design for flourishing, while the admonition “Do not conform to the pattern of this world…” (Romans 12:2) challenges believers to resist shallow digital incentives that distort human dignity. Recognising how digital motivation works can thus enhance personal wellbeing, by helping individuals cultivate virtuous habits and community, and promote societal health by guiding designers, educators, and policymakers to create technologies that honour human flourishing rather than exploit psychological vulnerabilities.