Edwin A. Locke and Gary P. Latham’s Goal-Setting Theory, crystallised in their landmark synthesis A Theory of Goal Setting and Task Performance (1990), teaches that clear, specific, and challenging goals when paired with commitment, feedback, and the skills to pursue them, powerfully focus attention, energise effort, increase persistence, and improve performance. Building on Locke’s seminal 1968 article and refined through decades of research (with important links to Albert Bandura’s self-efficacy theory in the 1970s–1990s and practical parallels in Peter Drucker’s management by objectives), the theory shows that people flourish when purpose is explicit and progress is measured, a truth that resonates deeply with a Christian worldview in which purposeful striving is framed as faithful stewardship: “Commit your work to the Lord” (Prov. 16:3), “Write the vision; make it plain” (Hab. 2:2), and “press on toward the goal” (Phil. 3:13–14), working “heartily, as for the Lord” (Col. 3:23). Applied wisely, goal setting nurtures personal wellbeing by aligning motivation with meaning, cultivating hope and competence, and reducing aimless stress, while at the societal level it supports healthier organisations, education, and public service by encouraging accountability, shared vision, and sustained excellence, an evidence-based invitation to live intentionally for the good of others and the glory of God.