All Categories - OPTIMISED LIFE: International provider of professional counselling, coaching, consulting & training
Zeynep Tufekci developed one of the most influential analyses of social media and collective...
In Biased: Uncovering the Hidden Prejudice That Shapes What We See, Think, and Do, Jennifer L....
May 15, 2026
Carol Dweck, in her influential 2006 work Mindset: The New Psychology of Success, developed...
May 14, 2026
Mahzarin Banaji and Anthony Greenwald transformed modern social psychology through their work on...
In their landmark 1991 article, Hazel Markus and Shinobu Kitayama argued that cultures shape...
In their landmark 1995 study, Claude Steele and Joshua Aronson demonstrated the phenomenon of ...
In their landmark book Social Cognition, Susan T. Fiske and Shelley E. Taylor argued that human...
The work of Richard E. Petty and John T. Cacioppo in the early 1980s transformed persuasion...
Elliot Aronson’s work in the early 1970s on the Jigsaw Classroom (first implemented in 1971 and...
Bernard Weiner’s work in 1974 and later synthesis in 1986 extended earlier attribution theory...
Henri Tajfel and John Turner’s (1979) Social Identity Theory explains intergroup discrimination...
Harold Kelley’s (1967) Covariation Model of Attribution explains how individuals determine the...
The seminal work of John Thibaut and Harold Kelley (1959), The Social Psychology of Groups,...
Stanley Milgram’s landmark 1963 study on obedience, often called the Obedience to Authority...
Leon Festinger’s (1957) Cognitive Dissonance Theory proposes that individuals experience...
May 2, 2026
Solomon Asch’s (1951) Conformity Experiments provided a clear demonstration of how group pressure...
Kurt Lewin’s seminal work on Field Theory and Action Research (Lewin, 1947) established a...
Muzafer Sherif’s classic Autokinetic Effect experiment (1935) demonstrated how individuals...
April 29, 2026
In 1924, Floyd Henry Allport published Social Psychology, a landmark work that shifted the field...
April 28, 2026
Edward Alsworth Ross’s 1908 book Social Psychology, one of the earliest texts to explicitly...

