The serial position effect, first identified by Hermann Ebbinghaus (1885) and later refined by researchers such as Benton J. Underwood (1957) and Murdock (1962), reveals that our ability to remember information depends strongly on its position within a sequence. Items presented first tend to be remembered better due to the primacy effect. This is the brain’s tendency to transfer early information into long-term memory through rehearsal. In contrast, items last encountered are captured vividly in short-term memory, producing the recency effect. This elegant pattern of memory highlights the rhythms of attention and retention that shape human learning. On a personal level, understanding the serial position effect empowers us to design our habits, study routines, and even daily conversations to enhance recall and clarity, placing what matters most at the beginnings and endings of our efforts. For society, it offers a profound reminder: the structure and timing of how we communicate, educate, and share knowledge can deeply influence collective understanding, wellbeing, and wisdom. In a causal universe, beginnings and endings are the drivers of history, at the centre of which stands the Cross of Christ. “I am the Alpha and the Omega, the Beginning and the End,” says the Lord, “who is and who was and who is to come, the Almighty” (Revelation 1:8).